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Design and communication

5
Design and communication

Quiet is the new loud

A conversation with Laura Bazzali, Product Manager for Pens at Prodir, on trends in personalisation....
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Prodir DS9 pen - Promotional Gift Award 2015
Design and communication

New DS9 wins the Promotional Gift Award

Yes, we did it again: The new Prodir DS9 is among the very few selected winners of the International Promotional...
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Design and communication

What job do our pens actually do for you?

The American marketing expert Clayton Christensen believes that we can boil down any questions we pose to our customers to...
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How and why Apple moved from Helvetica to the new custom typeface San Francisco
Design and communication

Why Apple moved from Helvetica to the new custom typeface San Francisco

It’s a subtle but significant change for Apple’s corporate identity. With the release of the new operating system iOS9, which...
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Design and communication

Good advertising, it is said, answers three questions

Role play: you are the person reading this post, and we are Prodir...
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Manfred Dreher - Managing Director Prodir GmbH - at Promotional Gift Award 20153
Design and communication

Prodir in Cologne for the Promotional Gift Award

On 25 March, we were on hand in Cologne to receive the International Promotional Gift Award 2015 for the new...
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Adrian Frutiger portrait by Henk Gianotten3
Design and communication

His fonts have become a part of our everyday life

On the death of the great Swiss typeface designer Adrian Frutiger....
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Design and communication

The interactive colour palette inspired by the Swiss Style

Which are the colours and colour combinations that distinguish the Swiss style? This article was revised and refreshed on 10/03/20....
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4
Design and communicationWriting

Like a perfect tennis court at Wimbledon, with a tuft of grass sticking out

Christoph Schnug has made a decisive contribution to shaping the DNA of Prodir pens. The desk in his office is...
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Design and communication

Put a ring on it!

Put a ring on it: relationships need symbols. Which explains why the new DS9 from Prodir is now available with...
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Open - The Prodir magazine, Issue 02 - cover4
Design and communication

Yes, I do!

When Beyoncé wrote the song Put a Ring on it to prompt her boyfriend to finally make things official, she...
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But I love my customers honestly - Prodir Blog
Design and communication

“But I love my customers! Honestly!”

On the one hand, they love each other, and on the other, they are increasingly growing apart. Yet they need...
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