Real new developments. A new pen model, but also more: with Prodir the difference is in the details. It’s constant evolution.
30 years since its birth, the QR Code keeps proving its potential for business and marketing. Discover where it came from, and where it’s going next.
The American marketing expert Clayton Christensen believes that we can boil down any questions we pose to our customers to...
Our first special interest writing instrument: For all companies and brands which deal with automobiles and tires, and want to...
Nothing works without them. Meet People and their tools in Prodir.
Lime Zest (PMS 365) is our Colour of the Year 2023. Bright and inspiring, recalling nature and technology, it’s a fresh take on green for this year.
If we really want less, in order to have more of everything, the only thing that just might provide help is making fewer decisions to live a better life.
You are many. Visit the Prodir DNA Store and design the pen to express your many yours.
Perfect Timing: Right in time for the launch of our new range of QS writing instruments the Museum für Gestaltung...
Don’t yet think about the printing with which you will be leaving your mark on your writing instrument. And forget...
What would thinkers like Wittgenstein or painters like Kandinsky or Klee have made of the Pantone Colour of the Year?...