• March 30, 2026
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    Rorschach’s inkblot test

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    Flying under water

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    Riding to win on a Vespa 125 Faro Basso

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Design and communication

Design and communication

Air out your mind!

Soft fascination is the term coined by Rachel and Steven Kaplan to describe the delightful effect that a walk in nature has on our brains.
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Design and communication

Put a ring on it!

Put a ring on it: relationships need symbols. Which explains why the new DS9 from Prodir is now available with...
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4
Design and communicationWriting

Like a perfect tennis court at Wimbledon, with a tuft of grass sticking out

Christoph Schnug has made a decisive contribution to shaping the DNA of Prodir pens. The desk in his office is...
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Design and communication

Good advertising, it is said, answers three questions

Role play: you are the person reading this post, and we are Prodir...
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Design and communication

Colour of the Year: Red Earth

Get down to earth with your customers, partners and prospects.
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Open - The Prodir magazine, Issue 02 - cover4
Design and communication

Yes, I do!

When Beyoncé wrote the song Put a Ring on it to prompt her boyfriend to finally make things official, she...
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3
Design and communication

How sandpaper and warm cups influence our behaviour

We learn from our sensory experiences and make direct use of this information when evaluating situations. Not just in the...
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Design and communication

When memories become stardust

For $10,000 Upmosphere will send your memento into space to orbit the planet at 33,000 km/hr for a few years. Resourceful idea? Or a waste of resources?
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Design and communication

What job do our pens actually do for you?

The American marketing expert Clayton Christensen believes that we can boil down any questions we pose to our customers to...
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Design and communication

The Stone Age rolls on: our fascination with Cairns

What’s the big deal about stacking up a few stones?
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Design and communication

Walking on Air

Award shows have been put on hold; the post, thankfully, hasn’t been. Now we’re celebrating the delivery of our 2020 Promotional Gift Award for QS40 Air.
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Design and communication

Surfaces are anything but superficial

Because what we touch touches us. We have intensively thought and looked into where in many areas of product design,...
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