The interactive colour palette inspired by the Swiss Style
Which are the colours and colour combinations that distinguish the Swiss style?
A question that is almost an aesthetic challenge to which Fabian Burghardt, design student in Berlin, answered by creating a web application called “Swiss Style Color Picker”.
The website, which is dedicated to graphic designers looking for inspiration, offers a wide range of colour combinations faithfully inspired by the famous posters of the Swiss school established in the 50s.
Fabian, how did you come up with this idea?
Fabian Burghardt: During a university lab my school mates and I were working on the creation of an experimental video magazine. One of us interpreted this project in Swiss-style: I was struck by the power of the colour combinations and by the formal rigor typical of this style. I then decided to create a digital tool that could inspire other designers like myself.
The website looks like an interactive poster. What do people think?
Fabian Burghardt: About 100.000 site views in one month and a lot of nice blog posts and e-mails show me that there is a really important symbiosis in the whole designer web community.
We were pleased to notice a certain affinity with the DS9color range, the new Prodir pen. We consider it as a confirmation of our Swissness.
Fabian Burghardt: Absolutely. And I am not surprised since it is a Swiss product: the minimalist design and the bright range of colours are a real proof. Amongs all I appreciate the shades of green and gray which are typical of the International Style that originated in Switzerland. I was pleasantly impressed by your communication: I really like the product images and the font that you used for your blog: Avenir, my favorite!
Thanks Fabian! Nice meeting you and good luck.
Left: Josef Müller-Brockmann, Der Film, 1960 – Zürich Museum of Arts Center: Wim Crouwel, Eugène Brands, 1969 – NL Graphic Design, Amsterdam Right: Jacqueline Casey, Boston Visual Artists Union, 1973 – MIT Museum, Cambridge
Its principles emphasise clean lines, balance amongst forms and readability. These results are pursued thanks to graphic cages that define asymmetrical layouts, sans serif typefaces, strict geometrical forms and the use of photography over illustration.