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communication

Branding has always been something that gets under the skin - Prodir Blog
Design and communication

Branding has always been something that gets under the skin

In the past, a brand was simply a permanent mark which was burned onto the leg of a cow so...
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But I love my customers honestly - Prodir Blog
Design and communication

“But I love my customers! Honestly!”

On the one hand, they love each other, and on the other, they are increasingly growing apart. Yet they need...
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Open - The Prodir magazine, Issue 02 - cover4
Design and communication

Yes, I do!

When Beyoncé wrote the song Put a Ring on it to prompt her boyfriend to finally make things official, she...
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Design and communication

Our sense of touch never lies!

Olaf Hartmann and his agency Touchmore specialise in haptic marketing. He believes there’s still plenty of potential. A conversation....
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Writing

Handwritten words have impact

Handwritten messages establish trust. And the desire for authenticity and personal contact seems to be growing with every e-mail we...
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Adrian Frutiger portrait by Henk Gianotten3
Design and communication

His fonts have become a part of our everyday life

On the death of the great Swiss typeface designer Adrian Frutiger....
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Give someting to feel - Open, the Prodir blog
Design and communication

Give me something to feel!

The longing to not only experience flowers on a touchpad, but to touch them with your fingertips in a garden...
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How and why Apple moved from Helvetica to the new custom typeface San Francisco
Design and communication

Why Apple moved from Helvetica to the new custom typeface San Francisco

It’s a subtle but significant change for Apple’s corporate identity. With the release of the new operating system iOS9, which...
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