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good design

Branding has always been something that gets under the skin - Prodir Blog
Design and communication

Branding has always been something that gets under the skin

In the past, a brand was simply a permanent mark which was burned onto the leg of a cow so...
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Design and communication

Good Bye, PSI!

It has been three intense and beautiful days at the PSI Show in Düsseldorf. Days that we have been waiting...
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Design and communication

Surfaces are anything but superficial

Because what we touch touches us. We have intensively thought and looked into where in many areas of product design,...
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Open - The Prodir magazine, Issue 02 - cover4
Design and communication

Yes, I do!

When Beyoncé wrote the song Put a Ring on it to prompt her boyfriend to finally make things official, she...
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sense of touch
Design and communication

Women have a finer sense of touch. Really?

Men aren’t able to listen and women can’t park a car. And that’s okay – after all, everything has its...
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Museum für Gestaltung, Zürich - Schaudepot - "Please touch" exhibition
Design and communication

Please touch!

Perfect Timing: Right in time for the launch of our new range of QS writing instruments the Museum für Gestaltung...
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Design and communication

The interactive colour palette inspired by the Swiss Style

Which are the colours and colour combinations that distinguish the Swiss style? This article was revised and refreshed on 10/03/20....
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Adrian Frutiger portrait by Henk Gianotten3
Design and communication

His fonts have become a part of our everyday life

On the death of the great Swiss typeface designer Adrian Frutiger....
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3
Design and communication

How sandpaper and warm cups influence our behaviour

We learn from our sensory experiences and make direct use of this information when evaluating situations. Not just in the...
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Give someting to feel - Open, the Prodir blog
Design and communication

Give me something to feel!

The longing to not only experience flowers on a touchpad, but to touch them with your fingertips in a garden...
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How and why Apple moved from Helvetica to the new custom typeface San Francisco
Design and communication

Why Apple moved from Helvetica to the new custom typeface San Francisco

It’s a subtle but significant change for Apple’s corporate identity. With the release of the new operating system iOS9, which...
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Prodir DS9 pen - Sunset Orange3
Writing

DS9. The new Prodir

Good products have a soul, says the designer of the new DS9. And this is visible....
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