The first thing we notice with a brand is its colour. In a matter of seconds, a statement is made...
Besides the Matterhorn, a 740 km long border and a national language, Switzerland and Italy share a long tradition in...
The longing to not only experience flowers on a touchpad, but to touch them with your fingertips in a garden...
It’s a subtle but significant change for Apple’s corporate identity. With the release of the new operating system iOS9, which...
Any honest and respectable product must above all keep its promises. A promotional pen is both a writing instrument and...
In the past, a brand was simply a permanent mark which was burned onto the leg of a cow so...
On the one hand, they love each other, and on the other, they are increasingly growing apart. Yet they need...
When Beyoncé wrote the song Put a Ring on it to prompt her boyfriend to finally make things official, she...
Pens have always been high on the list of the most stolen items in the world, and customised pens are...
Olaf Hartmann and his agency Touchmore specialise in haptic marketing. He believes there’s still plenty of potential. A conversation....
Handwritten messages establish trust. And the desire for authenticity and personal contact seems to be growing with every e-mail we...
On the death of the great Swiss typeface designer Adrian Frutiger....