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communication

Design and communication

I like selfies. And there’s nothing wrong with that

Young women do it, Kim Kardashian is the queen of it, the Pope and Obama are experts, and even an...
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Kasparovs bolt from the blue
Design and communication

Kasparov’s bolt from the blue

20 years ago, on 10 February 1996, the former World Chess Champion Garry Kasparov lost the first match of a...
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companies brand in blue3
Design and communication

Why are logos blue?

The first thing we notice with a brand is its colour. In a matter of seconds, a statement is made...
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7
Design and communication

Salone del Mobile. The designer’s touch

Besides the Matterhorn, a 740 km long border and a national language, Switzerland and Italy share a long tradition in...
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Design and communication

The value of knowing what you’re getting

There was a time when markets were wonderful places – cauldrons of haggling and laughter, where butchers, bakers, cooks and...
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Blu street artist working
Design and communication

Blu doesn’t want to be in a museum

Not much is known about Blu – only that he or she lives in Bologna and is around 35 years...
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New pen configurator by Prodir
Design and communication

The personalised pen that’s just right for your brand

Any honest and respectable product must above all keep its promises. A promotional pen is both a writing instrument and...
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Branding has always been something that gets under the skin - Prodir Blog
Design and communication

Branding has always been something that gets under the skin

In the past, a brand was simply a permanent mark which was burned onto the leg of a cow so...
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Design and communication

Because blue isn’t just blue

There is such a vast number of blues – like the vastness of blue itself: from iconic Tiffany blue to...
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Design and communication

Look deep into my eyes!

In the grand scheme of human history, blue eyes didn’t emerge all that long ago. The first blue-eyed person was born around 10,000 years ago.
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When a pen becomes an authoritative brand ambassador - Prodir
Design and communication

When a pen becomes an authoritative brand ambassador

Pens have always been high on the list of the most stolen items in the world, and customised pens are...
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Design and communication

Our sense of touch never lies!

Olaf Hartmann and his agency Touchmore specialise in haptic marketing. He believes there’s still plenty of potential. A conversation....
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