• July 11, 2025
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    Rorschach’s inkblot test

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    Flying under water

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design

4
Design and communicationSustainability

Icon with shoulder straps and legs of its own

Ikea’s blue shopping bag may have become a fashion accessory overnight, but it’s been working its way up to fame for a couple of decades.
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Design and communication

Good advertising, it is said, answers three questions

Role play: you are the person reading this post, and we are Prodir...
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Swissness

Swiss Railway Clock: Running on time

As Switzerland joins much of Europe in the annual confusion of moving the clocks back this 27th October, it’s good to know there’s one clock that’s always running on time: the iconic Swiss Railway Clock.
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Prodir DS9 pen - Promotional Gift Award 2015
Design and communication

New DS9 wins the Promotional Gift Award

Yes, we did it again: The new Prodir DS9 is among the very few selected winners of the International Promotional...
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Design and communicationSwissness

A Jack knife of all trades

There’s no such thing as can’t. The pocket knife has always been very versatile.
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Design and communication

Landi Chair: that other Swiss icon with holes

It’s a Swiss icon. It’s full of holes. No, it’s not Emmentaler, but that other hol(e)y icon elevated to the heights of Swiss legend: the Landi Chair.
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Design and communicationSustainability

A book made of stone

The Findling® is a lightweight, portable, readable, durable and sustainable notebook made of stone.
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Design and communicationSustainability

New QS40 Air

The revolutionary new QS40 Air from Prodir is made with 60% less plastic and 30% of that is recycled from our own production waste.
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sense of touch
Design and communication

Women have a finer sense of touch. Really?

Men aren’t able to listen and women can’t park a car. And that’s okay – after all, everything has its...
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Swissness

A knife without a blade

How Swiss Army Knife maker Victorinox keeps its edge.
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Design and communication

Touchination – the fascination of touch!

At the time of their market launch they were a minor sensation: For many years, over fifty percent of all...
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Prodir DS9 pen - Sunset Orange3
Writing

DS9. The new Prodir

Good products have a soul, says the designer of the new DS9. And this is visible....
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