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branding

4
Design and communication

Ultra Violet | Behind the scenes at the Pantone Colour of the Year 2018

What would thinkers like Wittgenstein or painters like Kandinsky or Klee have made of the Pantone Colour of the Year?...
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Design and communication

The value of knowing what you’re getting

There was a time when markets were wonderful places – cauldrons of haggling and laughter, where butchers, bakers, cooks and...
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New pen configurator by Prodir
Design and communication

The personalised pen that’s just right for your brand

Any honest and respectable product must above all keep its promises. A promotional pen is both a writing instrument and...
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Promoswiss PromoFritz award Prodir QS004
Design and communication

The PromoFritz 2016 award goes to Prodir’s new QS00 pen

We are happy to announce that our QS00 has been awarded the PromoFritz 2016 prize. ...
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Design and communication

I like selfies. And there’s nothing wrong with that

Young women do it, Kim Kardashian is the queen of it, the Pope and Obama are experts, and even an...
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Design and communication

Personalisation 2.0

The new QS00 represents a small revolution in the world of haptic promotion. It turns the writing instrument into a...
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When a pen becomes an authoritative brand ambassador - Prodir
Design and communication

When a pen becomes an authoritative brand ambassador

Pens have always been high on the list of the most stolen items in the world, and customised pens are...
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Branding has always been something that gets under the skin - Prodir Blog
Design and communication

Branding has always been something that gets under the skin

In the past, a brand was simply a permanent mark which was burned onto the leg of a cow so...
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Lexus car grid4
Design and communication

Surfaces are anything, just not superficial

While developing the concept for the new QS00, we took some time to carefully consider the road ahead for product...
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companies brand in blue3
Design and communication

Why are logos blue?

The first thing we notice with a brand is its colour. In a matter of seconds, a statement is made...
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4
Design and communication

Promotional Oscar for Prodir

We’re exceptionally pleased! The concept of our innovative QS models with 3D surface has been honoured with the renowned Promotional...
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How and why Apple moved from Helvetica to the new custom typeface San Francisco
Design and communication

Why Apple moved from Helvetica to the new custom typeface San Francisco

It’s a subtle but significant change for Apple’s corporate identity. With the release of the new operating system iOS9, which...
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