Milan Design Week is over – a time of really exciting days and long nights! We learned a lot about the absolute newest design trends – but the most important news: Prodir is now available in retail outlets.
And your feedback was sensational. On Monday, 3 April, we had the opportunity to present our “Me, Myself and I” retail collection to journalists from all parts of Europe. 24 highly individual writing instruments, each one different, each an expression of a specific mood. Enticed by posters, sculptures of our Twenty and Guerilla writing instrument models on the mirrors of cars, motorcycles and bicycles, a large number of visitors from all over the world came on 4 April to the showroom of our partner Alias, the specialists for Italian furniture design. Visitors were able to pick out their personal mood writing instrument and have their picture taken with oversized writing instruments on the launch sofa.
So now they are finally available, the new mood writing instruments from Prodir: For you and me, a different one for every person, and for exactly how he or she is feeling. It’s time that you get yours: Express yourself!