After all, the blueprint for every single person is, in fact, practically identical: 99.9 percent of our genome is shared with all other humans on this planet – irrespective of whether we’re closely related or from different corners of the earth, whether our skin is dark or light, whether we’ve won the Nobel Prize in Physics or grown up in an indigenous Amazonian tribe with no contact to the outside world.
That’s one side of the coin. On the other side, the odds that two people among the 7.4 billion on earth share eight absolutely identical traits is astonishingly low: somewhere in the region of 1 to 1,000 billion.
We’re not quite that far yet. But we’re working on it.
In fact, for all who want to translate the identity of their product or company into a highly individual and brand-oriented communication medium, we’ve created a new language: a modular system with a broad range of colours, forms, materials, surfaces and patterns that can be configured to create something until it is as unique as you are.