Real new developments. A new pen model, but also more: with Prodir the difference is in the details. It’s constant evolution.
It was good to be back at the PSI Show in Düsseldorf, the trade fair we had been waiting for to finally present our latest innovations. With a very strong message, unique innovations, great new designs, and an eye-catching booth to sum it all up. We are particularly proud of our sustainable innovations: the new DS Regeneration Pens, made of 100% recycled plastic, and the first lead-free refill on Earth, developed by our internal R&D laboratories. We also brought a little revolution in design, with the squared elegant new DS4, to look at things from a different angle. Last but not least, we’ve introduced more modules, colours and patterns for the DNA Identity Pen to make this brand ambassador as unmistakably you as your brand’s own DNA. These innovations have been conceived to make these communication instruments the most credible promotional tools to communicate your brand message.
We would like to thank all guests that visited our booth and all those who made it possible, including colleagues, collaborators, partners and organizers. Thank you all!