A lot can happen in 50 years. But a lot can not happen, too. At Prodir, what hasn’t happened is that we haven’t started producing cheap knockoffs overseas in dubious working conditions. We haven’t fallen back on high polluting materials to cut costs. And we haven’t rested on our laurels, simply trying to coast on our past successes.
Instead, on our 50-years-and-counting journey, we’ve kept our production in Switzerland, kept our expertise local, kept our supply chains short, and kept our innovation high. It could have gone another way, but for 50 years we’ve been making sure it hasn’t. And we’re going to keep it that way.
This year, to celebrate our 50th anniversary as a Swiss made writing instruments brand, we’ve created an expanded QS50 family of pens. Released last year uniquely as Stone, QS50 is beautiful and sleek with a hexagonal grip – literally the shape of writing for anyone who grew up with a pencil.
Now the writing instrument that became an instant classic is available in ABS in a range of new surfaces, exciting colours and almost limitless options for brand personalization.
These include matt and Soft Touch surfaces, a large variety of plastic and satin finished metal clips, buttons and clip holders as standard. With a large clip printing area, QS50 offers your brand literally hundreds of options to express everything that makes you unique.
Which includes sustainability, too: matt and Soft Touch pens are made from minimum 50% recycled content, while in black and white colours this percentage reaches 100%.
And of course, QS50 is also available in Stone, a special material enriched with minerals that results in a sustainable 60% less plastic, a difference you can feel. New for this year, Stone features a palette of 12 redesigned mineral and metallic colours, including Malachite Green, Amethyst Purple, Black Carbon, Rose Quartz, and Lazulite Blue.
If a lot can happen in 50 years, way more can happen in 75, or 100, or more. Like many, many of the brands that choose Prodir for their brand messengers, we’ve taken the long road to building a writing instruments brand. For the next 50 years or more, we welcome you to join us.