Take back control of your life with tech minimalism
According to statistics, smartphones generate up to 146 million tons CO2 every year and 54% of people think that they spend too much time on their phones. Punkt is here to offer you an alternative that’s kinder to both the planet and your well-being.
Founded in 2008 by Petter Neby, Punkt is a Swiss company with a social and environmental conscience. Rather than encouraging consumers to buy more electronics, Punkt wants you to buy LESS.
Their website displays a line of elegant products that are all built with simplicity and resilience in mind. A ‘minimalist voice phone’ and a ‘mains-powered landline’ are among the items characterized by a lack of complicated features reminiscent of a bygone era of technology. Renowned product designer, Jasper Morrison, also ensures that the timeless look of the high-quality hardware won’t age in a way that a more fashionable handsets would.
The word Punkt means ‘full stop’ or ‘period’ in German. The name was chosen to reflect the fact that the company makes simple products that do their job and nothing more. By stripping the device down to only its essential features, the consumer will be less susceptible to distraction and gain back more control of their life away from the screen.
As founder Neby puts it, Punkt is ‘a viable alternative for those feeling overwhelmed by the advanced technologies that have pervaded modern lifestyles’, and its products leverage ‘technology to help us adopt good habits for less distracted lives.’
It’s not that Punkt is against technology. On the contrary, they acknowledge how valuable and useful it is. However, they do recognize the harmful effects of spending too much time online, and they want to be part of a healthier model. A model where phones are used to make phone calls, and clocks are used to tell the time (imagine that!). In essence, Punkt sells devices that work for you, not against you. You own the device, it doesn’t own you.