How much does a catalogue weigh? A few hundred grams in weight, but much more, historically, in terms of a company’s image and communication effectiveness.
This year at Prodir we made the decision to
discontinue our iconic print catalogue and close
the books on one era of communication. Going forward, our freshly launched
mobile-first digital platform will sustainably communicate everything our
resellers and customers need to know about our writing instruments. And we
believe that by saving on the physical weight of the catalogue, we’ll be able
to load up our digital platform with so much more.
But we know it’s not always easy to let go
of the things you love, and as we turn the page on our communication, we wanted
to take one last stroll through our print past to see some of the highlights
from our last 20 years.
Sometimes the concept is best expressed in words alone. For Be Pure, the concept for the 2013 catalogue was stripped down to bare essentials. Introduced by a mini-manifesto of sorts, it consists of eight simple commandments, including avoid routines, ask questions and finally, be pure. The texts were written for the first time in a cleaner, sans serif font, black type on a pure white background. The pens were featured further on, of course, but with a pair of simple no-nonsense images for each style. The purity of this concept even won 2013’s Red Dot award for Brand & Communication Design.
A Prodir pen is more than a writing
instrument, it’s a haptic communication tool. Making that tool easier to use
has always been one of our goals, like when we first introduced index tabs in
2004, so your fingers could find just where to open. But that philosophy was
applied most strikingly to the shape of our catalogues in the 2014 swatch book.
This catalogue was a real working tool, modelled on a painter or designer’s
index of colour variations, that customers can flip, twist, turn and compare.
tools for people
In a world where people – and monkeys and
even mosquitos – are genetically so similar, it’s amazing that we’re all still
unique. This is true for people just as it is with companies, brands and
products, and we believe that Prodir pens let companies express what’s unique
about them. This belief was the big idea behind the many beautiful faces in our
2017: Be true to yourself. The
catalogue came in a number of different possible covers, each with a
beautifully unique person on the cover.
With the catalogue, styles changed, our experience grew, we took risks and experimented with photography and concepts, texts and fonts. We poured everything we know about design and communication into each edition – just as we’ve done with our new digital platform. Every edition weighed a lot in the hands and minds of our customers, and we hope that our new more sustainable website will continue to weigh just as much. Goodbye print catalogue! With the all-new Prodir.com live now, it’s time to turn the page.