As Muppet Kermit the Frog famously sang,
it’s not easy being green. And as we discovered, when it comes to creating new
colours for our pens made of only 100% pure recycled plastic with no additional
colouring, it was a lot easier being blue. Or black. Or fango.
But now at Prodir we’re proud to announce
that we’ve created not one but two new colours for our line of 100% recycled DS
It wasn’t easy, but now we’re green. 100%
recycled green. And red, too.
Making these bright, bold new regenerated
colours isn’t just a question of mixing up something new in our Colour
Department. It’s a whole logistics process that starts the second the waste is
produced, to the moment it ships out, transformed into a new pen.
We’d already spent the last few years storing scrap from our manufacturing process to turn into
Regeneration Pens. But last year, our recycling took a great leap
forward as we began to carefully separate this same waste into new colour types.
Through a process of continuous revision and refinement we arrived at two
crisp, clean, bright colours that need no additional colouring.
And we’re delighted with the results. These
new regenerated red and green colours are available for all orders from our
Regeneration line and they pair perfectly with the distinctly more sustainable
Floating Ball® lead free refill.
With boldness like this, your brand’s
commitment to sustainability will be brighter and clearer than ever.
Just the sort of thing we need in 2020, wouldn’t you agree?